Future K-Pop STAR

If you are a K-pop fan, it is impossible not to know SM Entertainment’s culture complex space, SMTOWN at Coex Artium. The venue has become more popular after the opening of the SMTOWN Museum and SMTOWN External Media, an ultra-high resolution sign that was installed in May 2018.

SMTOWN Museum, located on the third floor, is the first venue where the stories related to the birth and growth of SM Entertainment’s artists are displayed. The museum includes various exhibitions, including SM ARCHIVE, SPECIAL EXHIBITION, and ARTIST GALLERY, all of which are related to music albums, stage photos, outfits and accessories, and behind the scenes stories.

To top it all off, there is a gift shop (2F) with memorabilia that artists actually wore or picked, a café, and a market (4F) where products with SM artists’ images are sold.

JYP Entertainment is one of Korea's major entertainment companies in Korea. Famous K-pop acts like the Wonder Girls, 2AM, 2PM, Miss A, GOT7, and TWICE are signed to JYP.  

 ● Enjoy coffee at the Soul Cup café (Located on the 1st floor of JYP Building)

https://www.instagram.com/jyp_soulcup/

Provide a cup of Americano or Latte

YG Entertainment is one of Korea's major entertainment companies. The roster of celebrities that are under YG Entertainment is huge, and celebrities such as BigBang!, WINNER, iKon, BLACKPINK, and Kang Dong-won are all part of YG. The YG building is notable for its unique and refined architectural design. 

BT21; the brand and its characters were born from a collaborative project between LINE FRIENDS and BTS. Since its launch in 2017, the brand has captured the hearts and minds of youths worldwide with its charming designs, unique concept and thoughtful storytelling.

Hongdae is a neighborhood known for its youthful and romantic ambience, underground culture, and freedom of self-expression. Unique cafes, cozy galleries, accessory stores, fashion shops, live cafés and clubs, art markets, and gourmet eateries make this a popular hang-out for local youth and a fascinating place to walk around. These unique places plus the cultural events, street performances, and festivals held here make Hongdae an area that is always packed with people and excitement. Special streets such as ateliers’ street (lined with private institutions for art students preparing for university entrance exams), Picasso’s Street, and Club Street are also must-go places if you’re hoping to fully experience the Hongdae area.

Visit karaoke in Hongdae and enjoy singing

Optional music program “The Show“ (Only Tuesday) – US$100 per peron

Move to SBS TV network and watch Music program “The Show“

One-of-a-kind global K-POP Music Variety Show!  <The Show> Play!